Your questions, our answers

Qualitative market research is a methodology that thoroughly investigates consumer motivations and attitudes,
using methods such as interviews, online forums and focus groups. It allows for capturing hidden nuances and
details, working in depth on small, non-representative samples. Quantitative market research, on the other hand,
collects numerical data from large samples, providing generalizable results to identify large-scale trends and
behaviors. The two methodologies are often adopted as separate phases of the same project, in order to obtain
more comprehensive results.

An online qualitative market research platform is a tool for collecting opinions and experiences from consumers
through discussion forums, communities, homework and diaries. This approach allows studies to be conducted
remotely, of short or long duration, asynchronously, with group or individual interactions.

Online qualitative research offers greater flexibility, allowing it to reach a larger and more geographically distributed
audience, including in different countries without time zone limitations. Because of the asynchronous mode,
participants can respond in a more relaxed manner, encouraging more reflective responses. In addition, any costs
and logistical complications associated with renting physical space for the research field are eliminated.

Synchronous qualitative research involves real-time interaction between moderator and respondents, as in focus groups or individual interviews, in-person or online. Asynchronous research allows participants to respond at their own pace, offering greater flexibility and more reflective responses

With an online qualitative market research platform, you can manage short and long term communities to explore opinions on an ongoing basis, test products in real-world environments, conduct digital ethnographic studies that observe everyday behaviors, develop diary studies to track experiences over time, and track the patient journey,
which is useful in the health care sector to monitor the process. This approach allows various topics to be explored with great flexibility.

Absolutely not! You will always be able to manage the duration of your projects with maximum flexibility, having 30 extra days included in the rental price. With Sicché, respondents can complete their answers without any rush!

Of course, Sicché is flexible! You can add, delete, aggregate, or separate rooms with no limit and no additional cost.
The cost of the rental depends on the number of days you publish new questions and the total number of
respondents involved, regardless of how these are then organized.

No. With Sicché you only pay for the actual days you post new questions! This flexible and innovative approach, allows you to not only save money, but also use rental days in innovative ways, such as organizing multiple phases of research, with pre-tasks or follow ups, taking breaks, or why not, deciding to rent 4 days to publish questions once a week over the course of a month.

None at the file size level. We recommend uploading videos in compressed format (e.g., mp4) with a resolution of at least 1920x1080 (for testing purposes, we do not recommend uploading videos of 2K quality or higher). Alternatively,
you can embed links that will be displayed automatically in the platform.

Sure. The interface is designed with a “mobile first” perspective: all functions and question types are optimized for
use from smartphones. And it can, of course, also be used from tablets or computers.

Absolutely not. The interviewee (as well as researcher!) interface is translated by native speakers who are experts in our field, to avoid errors or mispronunciations to the detriment of participants' understanding.

Sure, if necessary, but not directly. In partnership with the best recruiters in Italy, whom we know well and collaborate with on an ongoing basis