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🔍 Evolution of research presentations: from static reporting to data storytelling

Until recently, presenting the results of research meant delivering a detailed deck report, in PowerPoint format, rather straightforwardly. It was the concluding moment of a long and complex work, and the goal was only one: to tell everything accurately. The presentation was functional, designed for those already familiar with the topic, and was often dense […]

Online communities: how are they evolving?

In recent years, digital communities have undergone a profound transformation that is redefining their role within online qualitative research. Unlike traditional methods such as individual interviews or focus groups, communities, precisely because they were born in the digital world, are proving to be more agile, adaptable and capable of evolving rapidly along with user behaviour […]

🤖 Can Synthetic Researchers really replace us?

In the increasingly dynamic and technological world of market research, a new figure is taking hold that is intriguing (and disturbing!): the synthetic researcher. That's right! 🫣 But what exactly is it all about? And what role can it play in qualitative research? 🔍 Who is the Synthetic Researcher? The AI Moderator who challenges traditional […]

🧠 The new era of qualitative research: what is really the Qual at Scale?

In recent years, we have witnessed a profound transformation in research methodologies. But to understand where we have come, let's take a step back. 📌 What Qualitative Research is and why it remains crucial Qualitative research has always been the preferred approach to exploring the depths of human experience. Let's look at their distinguishing features: […]

🔎 The 5 most common mistakes in discussion guides (and how to avoid them!)

In uploading discussion guides to Sicché for online forums and being qualitative researchers, we have often come across some recurring errors that can compromise the quality and effectiveness of research. We have thus collected our observations, with the aim of offering suggestions to optimize the guides and improve the discussion experience, avoiding as much as […]

5 big changes in qualitative research: what has happened and what lies ahead

When we were invited as guests to the “Consumer Behavior” course at the University of Turin to talk about communities and qualitative market research more generally, we wondered what to tell the students. And the first thought we had was, “What would have changed in our narrative if we had been here just a few […]

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