Sicché types of questions: close-ended questions

We often say that Sicché is a platform conceived and designed by qualitative researchers for online qualitative projects! However, among the many question types we have, we certainly couldn't not include some quantitative questions as well.

Let's focus on 'classic' closed-ended, single-choice or multiple-choice questions.

By definition, these are questions for which the researcher provides a number of items from which respondents has to choose one or more - often in order to 'force' the respondent to take a clear position on a certain topic.

What are the specific advantages?

The advantages of this type of question are many: 

• they can be used for short, quantitative questionnaires, or collect the respondents' orientation on a specific subject, allowing a quick analysis of the results, already 'quantified' 
• they can include a mandatory comment, to collect the motivations underlying each choice, to be analysed in a qualitative light
• they generate automatic graphs, useful for researchers and clients to understand the results in a visual and immediate way. These graphs are automatically updated when filters are applied - sample variables and personas. This helps have a clear picture of the segmentation, and about the differences between each sub-target even before the project is over!
• they are ideal for branching your flow and aim some questions only to people that answer in specific ways
• each item can have an image connected to it (e.g. think of having respondents choose their favourite pack from several options, use the pack codes with the corresponding images)
• last but not least, to break up the pace of questions by proposing something 'different' from the classic open-ended questions (a quick, easy answer for the respondent)

Watch the explanation in 1 minute!

Single- and multiple-choice answers explained in 1 minute. How they work, how to set them up, how the respondent view them.