Innovation for us means freedom, absence of constraints, new opportunities to better structure the fieldwork of online qualitative research projects.
One of our founding principles has always been breaking of the current paradigm "days purchased" = "active days".
As researchers and users of platforms for qualitative research, we hate what we call the "Cinderella effect".
The time limit that, at midnight of the last day of fieldwork, stops participants from accessing and answering, because from one minute past midnight systems shut down as they recognize a “new day” - that has not been paid for 😐.
What if some respondents still have to post their last answers, maybe they just got in late at night after work or after a dinner out?
With our platform, respondents are always given +30 days free to respond, so no problem for latecomers!
The difference between our platform and others is summarized in this chart:
This freedom opens the door to fieldwork that were previously unthinkable, except at very high costs.
Let's see some examples...
When you want to alternate an individual diary phase and a group discussion phase without running them at the same time
With Sicché: 6 days total rental. With other platforms: 20 days rental, or 2 different rentals (one of 2 days, one of 6).
When the online part of the project happens before synchronous meetings (whether online or in person), usually a diary / homework.
With Sicché: 2 days total rental.
With other platforms: 2 days + you pay for any extra days of diary.
When the online research part of the project happens after synchronous or asynchronous meetings, for example to share impressions, or for a subsequent product / service test.
With Sicché: 2 days total rental.
With other platforms: 2 days + you pay any extra days of follow-up.
When the two online phases are carried on in parallel, e.g., journal in the morning, group community in the afternoon.
With Sicché: 5 days total rental.
With other platforms: 7 days rental + you pay for any extra open days.
When it is necessary to "stretch" the time, for reasons related to the research itself, the targets or other (an "invention" of Umberto Avanzi - Lexis Ricerche)
With Sicché: 4 days total rental time.
With the other platforms: 28 days of rental.
When research is formulated in multiple steps: first and final online phase, with in-person meeting in between.
With Sicché: 5 total days of rental.
With other platforms: 18-days rental (or 2 rentals, one 3-day-long, one 2-day-long).
Are you ready to create your ideal online and offline market research approach by taking advantage of our platform? 🚀
